Felix Digital Consulting Logo
Medium: Adobe Illustrator
Upon launching their business, Felix Digital Consulting approached me for a logo identity with only with a name and a tagline in hand. Armed with that info and the backstory to the name, I set about building concepts for presentation. As I bounced from focal point to focal point in my endeavors, I came upon the realization that I was fixating too much on specific aspects and not enough on the entire concept.
I chose to leave the word mark alone outside of type stylization and instead set about creating an icon that incorporated the backstory, the terminology, and an allusion to forward motion.
Once the icon was developed and typeface accepted, the work into colors and the lockup began, all taking into consideration all of the client’s desires and requests. This was a pleasure of a project to work on, and both I and the client are very happy with the results.